Supporting Our Fellow Creatives
In traditional jobs, fellow co-workers may see each other several times per week in the course of their jobs, or at least within regular industry meetings. Certainly this is a little different within the photography and modeling industry. This of course includes MUA, set designers, and other professionals within the industry. While some may work within a business structure, many have a much looser arrangement in that most of the communication may be electronic through social media or email.
How do like minded creatives support each other? Of course one answer may be financially by hiring services or purchasing products. Then again, few have the resources or time to financially contribute to dozens or even hundreds of contacts.
Word of mouth is certainly an essential marketing tool that many photographers and models depend upon on a regular basis. By recommending and answering questions about someone in person can greatly support that person, sometimes even more than all of the paper and electronic advertising put together. Once a professional relationship develops, mutual recommendations not only strengthens each other but deepens trust in each other.
One element of SEO (Search Engine Optimization) is to have one website reference another website. Providing a link on a website that a photographer may own to a models website can enhance the chances that the models website will be ranked a little higher and therefore additional bookings may happen. If the model links back to a photographers website, this will also increase the chances of additional photoshoots or other opportunities.
Social media, is by far, the most common method of support that we provide each other. But this goes a little further than just 'friending' someone. The amount of traffic on a fellow creatives social media site(s) can actually help that persons standing according to certain Algorithms on the site. Although 'likes' are nice, comments are even better and shows higher levels of engagement. Some people may 'like' any and every post that a fellow creative may make on his or her account. Depending on the social media site, this may even hurt someone causing some administrators to think that a 'bot' is liking each post.
If you like a post, WHY do you like it? This not only helps in terms of avoiding a site administrator suspecting some sort of 'bot' automation, but it directly helps the person whose account you may be liking. Be specific; do you like how makeup was done, composition, colors, or just how overall new the concept may appeal to you. Then again, one wants to avoid criticism unless it is asked for by the account owner. How something is said is at least as important as what is actually said to the account owner. In some cases, criticism may be someone removed from a group.
In the same sense, in todays society we have to be mindful of even what we consider positive comments. Some models may brand themselves within a sensuous genre. Some comments may go overboard such as the following example ""My Goddess , you're so breathtakingly beautiful and amazing as always and forever and you're so SUPER SEXY...". Comments such as this as well as more explicit terms about body parts may tag you as a 'stalker' rather than just a fan, especially if made on a regular basis on a general post within social media. Compliments are always nice, but no one wants to be blocked or even reported to a site administrator. Of course, some people may develop personal relationships outside of a professional relationship, but overly personal messages may be best left to direct messaging.
In general, we all need support within this industry and it can come from many different places, and sometimes just at the right time when we seem to need it the most!